The Annual Hotelier Summit, Africa – Morocco is a deal initiative platform put together to bring together investors, property owners, developers, suppliers and other important stakeholders of the hospitality landscape.

The aim of the summit is to provide major buyers and sellers of the hospitality industry a platform to discuss projects that will help build a richer, better north Africa.

The summit is scheduled to take place in Mohammed VI Convention Centre, Skhirat, Morocco from 17, 18 and 19 October 2018.

WHY you should invest in the North African hospitality market?

1. The Middle East has been seeing a significant uptick in investment activity from major investors and developers looking to boost their portfolios in key travel destinations, including Morocco and Egypt in North Africa.

2. In Africa’s construction pipeline, Nigeria has the most hotels under construction, totaling 38 projects with 6,561 guestrooms. Ethiopia has the second largest pipeline with 30 projects and 5,319 guestrooms. Morocco follows Ethiopia close behind with 29 hotel projects and 4,315 guestrooms.

3. Algeria, much like the UAE, is courting tourism and hotel investment to compensate for falling oil revenue—and global companies are taking note.

4. The Algerian government’s National Tourism Development plan intends to attract more foreign visitors to the country by 2027, bringing the total to 4.4 million from 2.7 million last year. The government has committed to developing the infrastructure needed to support this goal, which has become more pressing as the oil price wavers. In December, the minister of tourism, Hacène Mermouri, said that the ministry had approved 1,812 new hotel projects as part of a plan to bring the country’s capacity from 100,000 guestrooms to 240,000. Of those projects, the minister said that 582 rooms were already under construction.

5. The Hilton Alger is due to reopen later this year after a renovation. “Last year we established a permanent Development resource in Casablanca to help us focus our efforts to grow in North Africa,” Feras Hasbini, development director for the Middle East & North Africa at Hilton, said. “We believe that there is definitely potential for more hotels in Algeria, we are actively looking at opportunities in the market and are interested in looking at more possibilities to add to our existing Hilton Algiers.

Who are our Buyers?
  • Hotel Owners
  • Hotel operators
  • Developers
  • Architects
  • Interior designers
  • Consultants (PMCs & MEPs)
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Who are our Suppliers?
  • Bath & Sanitation
  • Doors, Windows & Furnishings
  • Environmental Products
  • Furniture & Furnishings
  • Hardware & Fittings
  • Kitchen Interiors
  • Lighting Solutions
  • Paints & Coatings
  • Roofing & Cladding
  • Safety, Security & Fire Protection
  • Tiles & Ceramics
  • Wood, Veneers & Floorings
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What can you Expect?
  • Hotelier Summit Africa Buyers 150+ Delegates
  • Fifth Annual Hotelier Summit  Africa 2018 Suppliers 100+ Suppliers
  • Hotelier Summit Africa one on one meetings 2000+ Face-to-Face Meetings
  • Hotelier Summit Africa 800 Minutes of Networking 800 Minutes of Networking
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what happens at the event ?

Hotelier Summit Africa Keynote presentation

Keynote Presentation

Gain knowledge and insight from profound speeches and presentations by experts of the HSA industry

Fifth Annual Hotelier Summit  Africa 2018 panel discussions

Panel Discussions

An interactive Q&A session comprising expert panellists and prequalified buyers and suppliers collaboratively addressing challenges faced in the industry

Hotelier Summit Africa one on one meetings

One-on-One Meetings

A unique opportunity to interact one-on-one with decision makers of companies and the chance to seal the deal at the summit

Fifth Annual Hotelier Summit  Africa 2018 Gala Dinner & cocktail

Cocktail and Gala Dinner

The Cocktail and Gala Dinner will provide an opportunity to interact with the minds behind the efforts that make the HSA hospitality sector what it is today.


  • 16:00 - 17:00
    17:00 - 17:10
    Welcome Address – IDE Consulting Services
    17:10 - 17:30
    5th Annual Hotelier Summit Africa | Opening Keynote – Kamal Belghmi, Director, Bluestone Consultancy
    17:30 - 19:30
    Roundtable Discussions and Networking
    19:30 - 21:30
    Gala Dinner

  • 09:00 - 10:00
    10:00 - 10:20
    Challenges of Marketing a Destination -Kamal Belghmi – Director, Bluestone Consultancy

    With more than 30 years’ experience in hospitality and tourism, and in the development of mixed-use residential projects in Morocco, Kamal Belghmi founded Bluestone Hospitality Consulting to offer its expertise and know-how to developers, investors, owners and management companies.

    10:20 - 10:30
    Product Showcase – Habib Merabet, Vice President, DBO Expert Maroc SARL
    10:30 - 11:15
    Panel Discussion – Investments into the North African Hospitality Sector

    1. Recent trends in North African Hospitality

    2. Development hotspots in North African Hospitality

    3. Products sort after by investors during hotel development

    4. The Operators View Point

    5. Model of Businesses in North African Hospitality

    6. Tarik El Harraqui, Senior Director, CBRE- Morocco

    7. Nabil Slitine, Founder and CEO, Downtown Hotel Corporation

    8. Adil Khayame, Delegate General Manager, Marita Group

    9. Reda Faceh, VP Development- North and Western Africa, Accor Afrique Services

    10. Feras Hasbini- Development Director- North Africa, Hilton

    11:15 - 11:35
    Importance of Boutique Hotels in the Visibility of a Destination – Meryanne Loum Martin,Creative Director, Jnane Tamsna

    Meryanne Loum-Martin is the founder, owner and creative director of Jnane Tamsna a boutique hotel in the Marrakech Palmeraie. A world citizen with French and Senegalese nationality, she is passionate about development projects that meet high standards while remaining rooted in cultural heritage and the local environment. A graduate of University of Paris Law School, and an award winning young lawyer, she represented Paris Bar in international debate competitions.

    11:35 - 11:40
    Meeting Briefing
    11:40 - 12:00
    Pre-scheduled Face to Face Meeting 1
    12:00 - 12:20
    Pre-scheduled Face to Face Meeting 2
    12:20 - 12:40
    Pre-scheduled Face to Face Meeting 3
    12:40 - 13:00
    Pre-scheduled Face to Face Meeting 4
    13:00 - 14:00
    Networking Luncheon and Prayer Break
    14:00 - 14:20
    Pre-scheduled Face to Face Meeting 5
    14:20 - 14:40
    Pre-scheduled Face to Face Meeting 6
    14:40 - 15:00
    Pre-scheduled Face to Face Meeting 7
    15:00 - 15:20
    Pre-scheduled Face to Face Meeting 8
    15:20 - 15:40
    Pre-scheduled Face to Face Meeting 9
    15:40 - 16:00
    Pre-scheduled Face to Face Meeting 10
    16:00 - 16:10
    Coffee Break
    16:10 - 16:30
    Pre-scheduled Face to Face Meeting 11
    16:30 - 16:50
    Pre-scheduled Face to Face Meeting 12
    16:50 - 17:10
    Pre-scheduled Face to Face Meeting 13
    17:10 - 17:30
    Pre-scheduled Face to Face Meeting 14
    17:30 - 17:50
    Pre-scheduled Face to Face Meeting 15
    17:50 - 18:10
    Rising Investment Opportunities in Morocco - Imad Barrakad, Chairman and CEO, SMIT-Morocco

    Chairman & Chief Executive Officer of the Moroccan Agency for Tourism Development (SMIT). Since 2011, Chairman and Chief Executive Officer of the Moroccan Agency for Tourism Development (SMIT), . Imad Barrakad greatly contributed in the development of the national tourism sector.

    18:10 - 18:30
    What the future holds for North African Hospitality - Dr. Lahcen Haddad, Former Minister of Tourism, Morocco

    Dr. Lahcen Haddad is, since April 2017, World Bank Social Development International Consultant working on the Youth Employability and Social Inclusion Program in Senegal and Mali, Guinea Bissau and Niger Citizen Engagement component of the World Bank Projects. Dr. Lahcen Haddad has been Minister of Tourism with the Government of Morocco between 2012 and 2016. As minister, he has overseen the shift of Morocco towards becoming a leading destination in the Mediterranean, Africa and the Middle East and a reference country with regards to sustainable tourism.

    18:30 - 19:00
    African Hospitality Honorarium Grand 2018 | Vote of Thanks
    19:00 - 21:30
    Cocktail Dinner

  • 09:15 - 10:15
    10:15 - 10:35
    Incorporating International Design Trends into North African Hospitality-
    Hicham Lahlou, International Designer

    Hicham Lahlou, an emblematic figure of the new generation design, has been part of the new design sphere for more than two decades. His refined creations are always impregnated with cultural and identity references, subtly integrated into modern lines and it is his very personal touch that allowed him to be noticed in this environment as elitist as codified.

    10:35 - 10:55
    Meeting Expectation of Guests and Hotel Owners – Hamid Bentahar, CEO, Accor Hotels Morocco & Executive VP, Luxury Brands Africa & Indian Ocean

    Hamid Bentahar has over 29 years of experience in the hospitality industry. Hamid is Chief Executive Officer Accor Hotels Morocco and Executive Vice President Luxury Brands overseeing over 47 hotels in operation and pipeline across Africa and Indian Ocean.

    10:55 - 11:15
    The Hotel Journey : Setting the vision - An Architect’s Perspective – Samer Charara, Principal Architect, Woods Bagot, Dubai

    Samer is an Architect and Principal of Woods Bagot based in the Dubai studio. He is the regional ME Studio executive and been integral to the development and success of the Middle East studio alongside his fellow principals over the past 10 years. Samer is the Regional Middle East Hotel Sector leading large scale projects across the Middle east, North Africa and Australia.

    11:15 - 11:35
    New Luxury Hotels , the new set of priorities - Nasser Turk, Regional Design Manager, WATG and Wimberly

    Nasser Turk is a master planner and urban, landscape and graphic designer that has over 20 years of diverse, international experience. His project experience includes work throughout the Middle East, North Africa, United States, Canada, South America and Asia. He has been involved in projects of all scales ranging from smaller mixed-use site plans and detailed landscape designs and construction efforts to large-scale urban district plans, resort master plans, strategic and feasibility studies, design and development guidelines and landscape master plans.

    11:35 - 13:15
    Pre-scheduled Face to Face Meetings 16-20


Be a part of the Futuristic Hospitality industry of the northern African region. Contact us today!


Dinesh Samal


Allen David